Durant
Durant Motors Inc., in production from 1921 until 1932, was established by William Crapo "Billy" Durant after he was ousted from General Motors, the company he had founded in 1908.
An excerpt from a 1924 Durant ad:
FLEXIBLE POWER
THE DURANT FOUR line offers personal and family transportation of high quality on an economical basis.
The most important element of a motor car is the motor.
The new motor of the Durant Four is a revelation in power and flexibility. Its long stroke yields exceptional hill-climbing ability and minimizes gear shifting.
It is a delight to drive a Durant —so easy, quiet and smooth. Its finish, appointments and equipment are in keeping with its high standard of engineering.
See it, study the specifications and observe the rugged construction as well as the general high quality.
5 Passenger Touring, $890
2 Passenger Coupe, $1035
5 Passenger Coach, $1185
4 Passenger Coupe, $1340
5 Passenger Sedan, $1365
Old Car Ads Index by MakeThis is The Old Car Manual Project's collection of over 12,000 vintage car advertisements, mostly from magazines. It features advertising for American cars from 1903 to 1989. |
